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Channel: Andre Jacobi – Business Owner Compass
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What is the difference between strategy and tactics?

As a business owner myself, I had to dig deep into how to come up with a strategy. In the

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What is a good strategic plan?

As a business owner and investor, I read a lot of strategic plans in the last 10 years. Every now

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What makes strategy successful?

As the managing partner of the company I work in, it was my task to design a business strategy. Before

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When differentiation strategy works best

At one point or another every business owner considers different strategy types and stumbles across the work of Michael Porter.

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Why is business strategy important?

Devising a business strategy is hard work. And as a business owner myself, at a point I wondered if I

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How do you shift from tactical to strategic thinking? 

In my experience, the shift from tactical to strategic thinking is profound. The first time I understood strategy was a

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What are the 6 steps of strategy formulation?

I was confused, when I first stumbled over this question, as I wasn‘t aware of 6 specific steps of strategy

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How do you become a good strategist? (in a company)

About 20 minutes ago I googled “How to become a good strategist?” and read the first 5 articles. I got

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How do you write a small business strategy? – complete guide

Strategy comes from the military. Here, it was first recognized that the one who spreads his resources across all areas

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What do you do when you have no customers? 

At some time, every self-employed person will probably come to the point where there are not enough or no customers.

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How can I expand my solo business?

As a “lone ranger” at some point I was faced with the situation that I had reached a revenue maximum.

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10 things you can do as an entrepreneur against inflation

The prices are rising. Interest rates are literally skyrocketing. We have real inflation. The faster prices rise, the more difficult

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How can I promote my small business – The 2 first principles you should never...

Getting your company out there is probably the most common problem faced by startups and small businesses. Even after years

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The 3 things you have to do for high customer retention

Are you also a service provider at heart, and do you value customer loyalty more than the average? Then you

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What makes marketing successful in a small business?

As company leaders, we are of course aware that we have to make our company and our offer known to

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What is the most important thing in sales?

The most important thing in sales is the continuous implementation of a predetermined sales process in order to be able to learn systematically from the results.

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What pain do you want?

Sometimes, I envy my wife and my best friend. (No, nothing to worry about here…)  They love their jobs and

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You should read shit

My son is twelve and (probably like every 12-year-old) a little smart ass. Every now and then we get into

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3 hard facts on why you will never become a famous entrepreneur

A few years ago I had a language school and decided to focus my marketing efforts on the online side

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There is no way, you can be right

My daughter is a genius. She wakes up at 1:30 am and calls me to come cuddle with her. Since,

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